This site is hosted by Yahoo Small Business. Yahoo Small Business hosts the store pages, ordering system, and order data. Yahoo Small Business automatically collects order information but may only use this information in the aggregate. If you accessed this store through Yahoo Shopping, Yahoo Small Business also automatically collects information about your shopping experience. Please see the Yahoo Privacy Policy for more information about how Yahoo Small Business uses this information.

AT&T Pioneer eShoppe Privacy Policy

At the AT&T Pioneer eShoppe, we understand that privacy is important and we are strongly committed to protecting the privacy of our customers and visitors to our website. To help ensure an enjoyable online experience for all of our visitors, we provide this summary of what information AT&T Pioneer eShoppe collects online, and how AT&T Pioneer eShoppe uses that information. This privacy statement is designed to help you better understand the information we gather from our site and service, how we handle the information once we gather it, whether we disclose it to anyone, and the choices you have regarding our use of, and your ability to correct, the information.

This privacy statement covers the site at It applies only to the information collected online by AT&T Pioneer eShoppe. By visiting this site, you are accepting the practices described in this Privacy Policy.

General Browsing: AT&T Pioneer eShoppe gathers navigational information about where you go on our Web site. This information allows us to see which areas of our Web site are most visited and helps us improve the quality of your online experience by recognizing and delivering more of the most desired features and services. Additional non-personally identifiable information (for example, domain type, browser version, service provider, IP address) may be collected which will provide information regarding your use of our Web site (such as the time of the last visit to a page on our Web site).

Policy Towards Children: AT&T Pioneer eShoppe is not directed at kids under the age of 13, and no one under the age of 13 should provide personal information on this Web site. We are concerned about the safety and privacy of children who use the Internet. Consistent with the Children's Online Privacy Protection Act of 1998, we will never knowingly collect personally identifiable information from anyone under the age of 13 without prior verifiable parental consent. Ordering online products from AT&T Pioneer eShoppe is limited to adults age 18 or over or as otherwise legally defined.

Information Collection and Use

Information Collection: The Missouri Chapter of the AT&T Pioneers dba AT&T Pioneer eShoppe is the sole owner of the information collected on the website We collect information from our users at several different points on our Web site. AT&T Pioneer eShoppe is a Yahoo! Store. Yahoo! Store is a web hosting service offering web site design and reporting tools for online merchants. Yahoo! hosts the store pages, ordering system, and order data.

Yahoo! automatically collects order information from customers of Yahoo! Stores for the purposes of processing that information on behalf of the merchant. Yahoo! may only use this information in the aggregate. Yahoo! Store uses IP address information automatically received from visitors to allow Yahoo! Store Merchants to better understand traffic to their respective stores.

IP Addresses: When your web browser or email application requests a web page or email from another computer on the Internet, it automatically gives that computer the address where it should send the information. This is called your computer's "IP address." (IP stands for "Internet protocol.") For most users accessing the Internet from a dial-up Internet service provider (ISP), the IP address will be different every time you log on.

Yahoo! receives IP addresses from all users because this information is automatically reported by your browser each time you view a web page. IP addresses may be used for various purposes, including to: Assist merchants in Yahoo! Stores and Yahoo! Shopping to track visits to and business at their stores.

Registration: In order to use portions of this Web site, a user must first complete the registration form. During registration a user is required to give contact information (such as name and email address). We use this information to contact the user about services on our site for which he has expressed interest. It is optional for the user to provide demographic information (such as income level and gender), and unique identifiers (such as, username and password), but encouraged so we can provide a more personalized experience on our site.

Order: If you purchase merchandise through AT&T Pioneer eShoppe, we will gather personal information (i.e., name, postal address, e-mail address, telephone number and credit card information), as well as information about your purchases on our Web site. We request this information from the user on our order form. A user must provide contact information (such as name, email, and shipping address) and financial information (such as credit card number, expiration date). This information is used for billing purposes and to fill customer's orders. If we have trouble processing an order, the information is used to contact the user.

Information Use

Cookies: A cookie is a piece of data stored on the user's computer tied to information about the user. Usage of a cookie is in no way linked to any personally identifiable information while on our site. We use both session ID cookies and persistent cookies. For the session ID cookie, once users close the browser, the cookie simply terminates. A persistent cookie is a small text file stored on the user¡¦s hard drive for an extended period of time. Persistent cookies can be removed by following Internet browser help file directions. The browser will transmit information back to the site each time it visits that site until the cookie expires (at a specified date or time).

AT&T Pioneer eShoppe as a Yahoo! Store uses cookies to keep track of each shopper's shopping basket. When someone arrives at a store, we give them a unique cookie. When they click on an Order button, we use the cookie to decide what shopping basket to put the product into. If cookies are not used, (or some equivalent approach like putting a tracking code in the URL for each visitor), there is simply no way to make a shopping basket work; unless the server has some way to tell that two clicks on the Order button are coming from the same browser, it has no way to know that both orders should go into the same shopping basket.

Note that Yahoo! doesn't store any information in the cookies themselves. The cookies are simply ids. Any information that shoppers enter when placing an order is kept on our servers; the id in the cookie is merely a key. Persistent cookies enable us to track and target the interests of our users to enhance the experience on our site. You can configure your computer's browser to alert you when a site is attempting to send you a cookie and allow you to accept or refuse the cookie. In order to order using our site you must allow cookies.

Log Files: Like most standard Web site servers we use log files. This includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the site, track user¡¦s movement in the aggregate, and gather broad demographic information for aggregate use. IP addresses, etc. are not linked to personally identifiable information.

Clear Gifs (Web Beacons): We employ a software technology called clear gifs (a.k.a. Web Beacons), that help us better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. The main difference between the two is that clear gifs are invisible on the page and are much smaller, about the size of the period at the end of this sentence. Clear gifs are not tied to users¡¦ personally identifiable information.

Web pages may contain electronic images (called a "single-pixel GIF" or "web beacon") that allow a web site to count users who have visited that page or to access certain cookies. Yahoo! uses web beacons in the following ways: Yahoo! uses web beacons within the Yahoo! network of web sites in order to count users and to recognize users by accessing Yahoo! cookies.
Being able to access Yahoo! cookies allows us to personalize your experience when you visit Yahoo! web sites that are located both on and off of the domain.

Customer Service: We communicate with users on a regular basis to provide requested services and in regards to issues relating to their account we reply via email or phone, in accordance with the users wishes.

Legal Disclaimer: Though we make every effort to preserve user privacy, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order or legal process served on our Web site.

Third Party Intermediaries: We use an outside shipping company to ship orders, and a credit card processing company to bill users for goods and services. These companies do not retain, share, store or use personally identifiable information for any secondary purposes.

Choice/Opt-out: Our users are given the opportunity to opt-out of having their information used for purposes not directly related to our site at the point where we ask for information. For example, our order form has an opt-out mechanism so users who buy a product from us, but don't want any marketing material, can keep their email address off of our lists.

Users who no longer wish to receive our newsletter and promotional communications may opt-out of receiving these communications by replying to unsubscribe in the subject line in the email or email us at or the user may contact us at the following addresses to opt-out.

Mailing Address:
AT&T Pioneer eShoppe
1010 Pine Street - 1st Floor
St. Louis, Missouri 63101
Phone: (314)396-3580

Links: This Web site contains links to other sites. Please be aware that we, AT&T Pioneer eShoppe, are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every Web site that collects personally identifiable information. This privacy statement applies solely to information collected by this Web site.

Security: AT&T Pioneer eShoppe believes in providing a safe and secure shopping experience for all of our customers. To that end, AT&T Pioneer eShoppe has implemented security measures to protect the information we collect at our Web site. When users submit sensitive information via the Web site, their information is protected both online and off-line.

When our registration/order form asks users to enter sensitive information (such as credit card number and/or social security number), that information is encrypted and is protected with the best encryption software in the industry - Secure Sockets Layer (SSL). The order form pages hosted by Yahoo! Store are served through a secure https connection using Stronghold secure server, currently the second best selling secure server software, featuring 128-bit SSL v2/v3 encryption. While on a secure page, such as our order form, the lock icon on the bottom of Web browsers such as Netscape Navigator and Microsoft Internet Explorer becomes locked, as opposed to un-locked, or open, when users are just "surfing". Yahoo! Store encypts credit card numbers when a shopper enters the credit card number in the web browser, when it is sent to the Yahoo! Store server and finally when it is sent from the Yahoo! Store server to us.

While we use SSL encryption to protect sensitive information online, we also do everything in our power to protect user-information off-line. All of our users' information, not just the sensitive information mentioned above, is restricted in our offices. Only employees who need the information to perform a specific job (for example, our billing clerk or a customer service representative) are granted access to personally identifiable information. In addition, it is our policy to never send your credit card number via e-mail.

If users have any questions about the security at our Web site, users can send an email to

Correcting/Updating/Deleting/Deactivating Personal Information:

If a user's personally identifiable information changes (such as zip code, phone, email or postal address), or if a user no longer desires our service, we provide a way to correct, update or delete/deactivate users personally identifiable information. This can usually be done at the by emailing our Customer Support at Or, contact us by telephone or postal mail at the contact information listed below:

Customer Service
AT&T Pioneer eShoppe
1010 Pine Street - 1st Floor
St. Louis, Missouri 63101

Notification of Changes: If we decide to change our privacy policy, we will post those changes to this privacy statement, the homepage, and other places we deem appropriate so our users are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We will use information in accordance with the privacy policy under which the information was collected.

Contact Information: If users have any questions or suggestions regarding our privacy policy, please contact us at:

E-Mail: Customer Service: Website Questions:

Mailing Address:
AT&T Pioneer eShoppe
1010 Pine Street - 1st Floor
St. Louis, Missouri 63101
Phone: (314)396-3580

This policy was adopted on January 17, 2003.