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The Pioneer Shoppe/eShoppe Exclusive. Trace the Bell logo from its inception through divestiture. AT&T medium
blue color logo's on a white parchtone cover stock. Print dimensions are 8 inches in width by 39 inches in length.

1889-1900 - AT&T reaches its initial goal, opening a long distance line connecting New York and Chicago. The circuit could handle only one call at a time. The price was $9 for the first five minutes.

1900-1921 - Theodore Vail begins his second term as the President of AT&T. Vail develops the philosophy, strategy, and the structure that guides AT&T and the Bell System for the next seventy years.

1921-1939 - The first broadcast of a football game (Univ. of Chicago vs. Princeton) is sent in October of 1922 over telephone wire from Chicago to New York City.

1939-1964 - AT&T Bell Laboratory scientists John Bardeen, Walter Brattain, and William Shockley invent the transistor, the first solid state amplifier or switch, and lay the foundation for modern electronics.

1964-1969 - The FCC reaches its Carterfone decision which opens the way for competition in the customer-owned equipment market. AT&T introduces 911 as a nationwide emergency number.

1969-1995 - AT&T opens its first Network Operations Center in Bedminster, N.J. achieving active management of its entire long distance network from a single location. In 1983, AT&T is ruled a Monopoly by the Justice Department and Judge Harold Greene forces AT&T to divest itself into 7 Baby Bells. Divestiture occurred on January 1, 1984. The Bell symbol continued to be used going forward by the various Baby Bell companies including Southwestern Bell Telephone.

1995-1997 - Southwestern Bell is renamed SBC Corporation, Inc.

1997-2001 - AT&T acquires Pacific Bell and Nevada Bell and adopts the Pacific Telesis symbol inside the "B" in the SBC logo. Southern New England Telephone (SNET) is also aquired.

2001-2005 - AT&T makes additional aquisitions including Ameritech and the logo changes back to the 1995 logo. Southwestern Bell Wireless and Bell South Wireless merge functions giving SBC a 60% stake in the Cingular Wireless Company.

2005-Present - SBC Corporation, Inc. acquires AT&T in November, 2005, and renames SBC Corporation, Inc. to AT&T Corporation, Inc. and updates the logo to a new look. Bell South is acquired in 2006. Since AT&T owns 100% of Cingular Wireless, that name was phased out and replaced by AT&T Wireless.

Your shipping charge will be adjusted from $ 6.95 to $ 4.00 by us after you place your order if the only item you're ordering is this Bell System/AT&T Logo Banner. If a few additional quantity are ordered, it won't increase the shipping charges.

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